Archana Soni, Founder at Ashvatha

Being a homemaker, I was always extremely conscious of the health of my family, so I started studying & experimenting with different spices and Ayurvedic herbs to provide them with the best nutrition.

As I read and understood more about these different herbs and spices, I started forming my own and shared my products with friends and family, and it was a big hit! The praise I received encouraged me to take it to the next level, I started sharing my products under the label ''Divine Up''. Countless reviews and feedback poured in which helped me improve each product to perfection.

One fine day, while I was conversing with my son  Dr. Ujjwal Soni over the phone, he said to me ''Agar karna hi hai to ache se karte hai." (If we are doing it, let's ensure to do it properly). Despite doubting whether I could accomplish what I had in mind, the very next morning I got it officially registered as ''Archana Foods''. This is how we had our beginnings. 

2 months later, my son entered the team following his passion for entrepreneurship. With no prior experience, no team, no pre-seed funding, we started ASHVATHA. My son was my 1st team member. We did not have an established manufacturing setup, so we converted our drawing-room into manufacturing space. We did not have commercial grinding machines, so we used our home mixers & grinders. We were the makers, packers, support representatives, and social media managers. It was tiring, confusing & extremely scary but also exhilarating - I just followed my gut & stayed at it. 

What commenced as a quest to serve the finest to my family, has now reached thousands of such families. I want to say that there is huge power in the first step, that strong purpose. I'd never imagined myself doing all this. I was just a simple homemaker. At 50, I'm finally getting recognized! In the second innings of my life, my dream is finally coming true, but this is just the start!”

You can check out Ashvatha products on https://ashvatha.in, as they continue to redefine Ayurveda in the modern lifestyle!