Love the World Today is a sustainable and ethical children's clothing brand made with love in India. The brand was founded by sisters Dipti Ahuja and Dipna Daryanani and launched in October 2015. Every collection is inspired from a shared childhood experience and memories of the founders and a world they visualise for children.
The collections carry the beauty of Indian textile art heritage. The sisters come from two different worlds when it comes to work. Dipti has dabbled in Market Research for the longest time while Dipna is a Movement Artist and Early Years Educator. Their love for children, sustainability and the joy of creating is what got them started and they are now 20 collections old offering everything from newborn essentials to infant wear to casual clothes for children 6 months to 8 years to sleepwear, festive wear, matching mommy and me outfits and upcycled accessories.
They say "Don't try to rush things that need time to grow". We believe childhood is one of them.
Ours was an unhurried one, with carefree somersaults, unending hula-hoops, merry go-rounds, bedtime stories and conversations with the moon. And that's why as the world around us whizzed past, we stayed a little longer, lingering over the nips and tucks. We wanted to make clothes that let our little ones be little; Clothes that were about big smiles, soiled feet and a general sense of life that felt right.
And that's why we love what we do. It makes us happy to know that we have taken our big step for our little feet in the right direction, making quality clothing for kids in a socially and environmentally responsible way. Our clothes are made with natural fibres, organic fabrics, fabrics hand woven by artisans and weavers across the country. Our dyes are low impact on the environment - All this while caring for everyone and everything involved in the process. Because we, just like you, want our kids to care about the little big things in life.
We decided to start small. With our clothes. So when your child outgrows our LTWT clothes, just drop us a mail and send them back to us. We'll donate the good ones and upcycle the not so good ones, and share them with the other little feet that need them. After all, loving the world
is also about how you let go. Our work takes us to many remote, beautiful places in India, helps us meet these wonderful people who feed and nurture our souls. The world is such an inspiring place, and a whole lot of ffun too. So why don't we love the world just a wee bit more today?
Our Motivation to partner up and build a brand together
In 2015, Dipti, while still in the thick of her corporate career, was also enjoying being a parent to a 3 year old. As a parent one of the need gaps she felt in the market was finding good quality natural fabric clothes with great aesthetic for her little one. Her search for the right clothing options and also the burning desire to do something of her own led to a conversation with her sister, Dipna.
Dipna at that point in time was working as a movement and theatre educator and was scripting an annual concert based on trash and environment with her students. Her research and a side interest in fashion led her to the black hole of environmental issues in the fashion industry. It was then a no brainer when her sister Dipti spoke about doing something in the kids clothing space that it has to be done in a conscious, sustainable and ethical way. And after months of research, sampling, finding the right partners and vision, the brand
launched in October 2015 with a clear call to action - LOVE THE WORLD TODAY.
- Work with weaver communities across India and handwoven textiles and processes
- Work with GOTS certified vendors only for organic cotton garments
- Work with low impact dyes, herbal dyes, eco certified dyes
- Use mostly coconut or shell buttons for trims
- Upcycle production scraps into accessories by working with women from humble backgrounds and provide them with livelihood
- No paper tags on garments
- Use upcycled cloth bags and paper envelopes for packaging
- Give customers the option of sending clothes back to us once their kids outgrow them
- Use clothes as a medium to have conversations on breaking stereotypes. You’ll find pinks and florals for boys, blues and greys for girls, unisex options, rakhis sold in pairs to redefine traditions where both siblings can tie a rakhi to each other, functional pockets for almost all garments, cotton outfits for occasion wear, etc
- Design garments that are classic, timeless and can be worn by kids for long (loose silhouettes, styles that go from dresses to tops over the years, elasticated waists for most)