Jamana Mahajan founder at Satvic Foods

Q1. Tell us about yourself and your family.

I am 57 years old. For the last 31 years, I have been a housewife. I got married in 1989 to a wonderful man. One year later, we welcomed our firstborn. Ever since, I’ve been devoted to taking care of my family.

Over the past years, I’ve always envisioned creating something that has my identity and touch to it. My family has always been supportive, but I wanted to do something for myself!

I was discussing my wishes with my son one night before my 57th birthday. Things fell into place and the next morning, we registered Satvic Foods (satvic.in).

I registered my brand Satvic Foods when I was 57.

Q2. Have you had any formal training or family business?

I do not hail from a business family. My father was a wage worker and earned by selling wheat and soya. My husband works at a government office. My son is a writer and daughter is a banker. However, there is something in me that knows we can make Satvic Foods a great success!

Satvic is not just a brand. It is my dream. I want to show it to the world that a woman can achieve anything no matter her age if she sets her mind and heart to it.

Q3. Why Spices?

Satvic Foods are 100% home-made natural powders that I’ve created from scratch. We wanted to start with something small, something that we can manage. Now that the response from LinkedIn and other social media handles has been phenomenal, we are planning to include more products like pickles and more homemade masalas.

Q4. What inspired you to take this challenge, and start your own brand?

As I said, I always wanted to start something of my own -- something that has my touch. It was never about starting a brand or opening an eCommerce business! 

I just discussed the thought with my family, and the next day, my son went and registered the company. In the beginning, I thought it would be pretty easy but acquiring the food license, creating the website, and understanding the packaging turned out to be a whole different experience.

But I hope this gives hope to millions of people who dream of achieving something of their own!

Q5. What has been your proudest moment? 

As a wife, my proudest moment has always been when I see the smile on my husband’s face.  As a mother, the proudest moment was when my son got his first novel published -- but  as a woman, my proudest moment was when we received back-to-back calls from Noida, Jaipur, Tamil Nadu, Kolkata, and Mumbai saying how much they are inspired my dream and how much they loved my homemade masalas.

Q6. Was age and hence the new evolved ways of doing business a challenge? 

See, it’s never about the business per se! I wanted to fulfill my dream, and eCommerce turned out to be the right platform as now I can serve people living in the different corners of this country. Plus I am enjoying this steep learning curve. Managing social media, website, etc all this is new and exciting for me.

Q7. What part of your life experience would you alter if she had the chance to?

To be very honest, there has not been a single moment that I wish to change. I am what I am because of my past, my learning, and my life lessons. I might not be the same person if I will go and change or alter anything that happened in the past.

So Life has been good and rewarding, at the age of 57, I have started my own business. Cheers to the coming years and decades, and to new dreams!