Mamta Gupta is the co-founder and Marketing and Global Sales Director of a New Delhi based international jewelry label, called Zariin Jewelry.
Zariin is handcrafted gold-dipped jewelry that celebrates the textures of raw semi-precious stones. Founded in 2010, Zariin sells through over 21 countries and 200 stores worldwide. Keeping affordability and wearability at the fore, and with the tagline “Wear Jewelry Everydayâ€, Zariin has made a very distinctive positioning as a go- to label for everyday jewelry.
Mamta Gupta a self-trained entrepreneur with no formal education in design. She went to Sriram College of Commerce, getting her Bachelors in Economics, and thereafter Masters in Business Administration in Marketing and Branding at Rochester, USA. Upon graduating, she was awarded membership in the prestigious Beta Gamma Sigma International Honors Society and was the chosen Valedictorian at her Convocation. Before starting Zariin she worked in Chicago from 2004-2010 in branding and strategy consultancy in a US-based Creative Agency.
The brand has had a very special journey in terms of the international acclaim it has received and putting India’s name in the global fashion arena. Zariin operates in various major international markets like Japan, China, Korea, United States, UAE, Bahrain, Canada, Germany, Netherlands, Spain, Australia, Mexico, etc. And you can find Zariin pieces in some of the most reputed stores like Anthropologie (United States), Hankyu Department Store, Isetan, Takashimaya, Tomorrowland (Japan), Saks 5th Avenue (UAE and Bahrain), Husk Chain Stores (Australia), among others.
Achievements, Awards and Milestones
- Received the Grazia Young Fashion Award in 2013
- Recipient of the Elle Graduate Award.
- One of the top 5 performers in Swarovski’s Confluence, an initiative by Swarovski to partner with India’s top designer labels.
- Featured in Paris’ Premiere Classe, as the most promising label to watch out for, amongst the new Asian designers.
- Featured in many national and international publications including Vogue Italia, USA’s People Style Watch and Harper’s Bazaar.
- Chosen as the only jewelry label from India, to display in Japan’s prestigious Mode en France Show, and invited to Taiwan’s Mode en France show, to display alongside France’s celebrated international fashion designers.
- Routinely invited to display in New York’s prestigious Asia Society Museum, which represents the works of Asian designers in New York. Permanently displayed in the Museum’s Shopping Gallery too.
Mamta Gupta
( India )