1. Brief Background, tell us who you are?
I am a hard core Delhi girl. I did my graduation in commerce from Lady Shri Ram College, New Delhi followed by post graduation in fashion marketing from pearl, New Delhi. Post graduation I gained work experience in fashion and marketing especially in the F&B sector.
I’m a people’s person. Happy to meet new people. This along with my thirst for knowledge takes me to places. I like travelling for food, culture, and experience.
2. What got you into Social Media blogging?
Like I said, my thirst for knowledge and curiosity took me places. So all my travel experiences inspired me to start posting. And I enjoyed sharing it with friends. One thing led to another and I decided why limit it to my innercircle. So I decided to start posting on Instagram and it grew on me and I got a good response. So I just continued and before I knew it I was curating events to promote lifestyle brand’s and get them the right target audience for new product launches, new store openings, hospitality events for restaurants etc.
Well I must say, your life does become very public on social media but at the same time it’s what you choose to communicate. It’s just your perspective.
3. Why did you choose travel and lifestyle as your topic?
Travel because love seeing what the world and our mother earth has to offer. I love exploring and experiencing new things. Sometimes I push myself out of my comfort zone and challenge myself with adventurous travel. I have travelled roads which are actually very less travelled, like my trip to the interiors of Ladakh. No mobile phones, no electricity, no google maps, just beauty in the lap of nature. And I actually didn’t miss the technology around me. Spent a week without technology and it was the best detox and a total eye opener.
Lifestyle to showcase products or services or food that I truly like and indulge in.
So I use this platform to bring the two passions together and give people an insight into my experiences that could also be theirs. Each experience is unique. Two people visiting The same place can have different experiences.
3. Has Social media helped you, personally?
Of course social media adds to your knowledge, you just have to be smart about it. Be it the latest trends, less explored places, shopping, keeping in touch with people, or showcasing real content.
With COVID you can actually explore the world more digitally than physically, and be in touch with people . . It’s just made the world a smaller place for me. I have learnt recipes, also draft my bucket list of places I would like to visit. I enjoy watching videos on varied topics. But yes a detox is very important and I take that once a while. Excess of anything is not really good.
4. What advice will you give to other girls / ladies who are getting attracted to this new way of communication?
Communication purely is the most important thing in human interaction. If you don’t communicate your thoughts in the right words or phrases you are out to lose. Just like It’s important to choose the right words and thoughts in a conversation between people, it’s important to choose the right content that you are posting. It's your responsibility to be mindful of your audience as they look up to you and draw inspiration from your words.
Content can only be meaningful if it is well communicated and well received so use pictures and captions. Also feel free to reach out to your audience, engage with them, and respond to them. Address their queries and take their suggestions. Communication can’t be one way. It has to be a two way street just like any other interaction.
5. Everyone looks at these beautiful pictures and settings, I am sure the process isn’t all that smooth. Tell us a bit about the hard work that goes behind these post’s?
It takes time to put your best foot forward in any endeavour you take up. It’s a lot more time consuming than what one might see. Thinking of new ideas, trying to visit newer places, making sure you look good for the camera, doing research on the place and things that one can do and also those that are offbeat.
I don’t believe in just posting something which is just to keep the engagement going and reduce content quality. I believe in actually posting content that makes sense or at least is meaningful.
A quick reference guide for creating a post:
- Come up with an idea.
- Research. Sometimes you take some references to guide you to align your thoughts / ideas.
- But since content creation is unique to your thoughts / ideas it’s always best to keep them true to your style. Post them the way you feel is right, since it has to speak to your individuality.
- Keep up with the trends of social media, the do’s and don'ts. Learning is a constant process.
- Take feedback and improvise but also note that it’s not important that everyone aligns to your creativity.
You can follow Ritika at @rishikakhera_
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