Meet Shraddha Subramanian, India’s pioneering Intuition Expert, Award winning Business & Executive Coach, Certified Shadow Mastery Expert and NLP Master Practitioner.
Founder & CEO of Sparkling Soul, she boasts over 20 years of leadership experience and 3500+ coaching hours, impacting 7500 lives from 21 countries.
Shraddha's dynamic coaching style, featured in Business World, Fortune India and Outlook India, is fueled by her passion for speed and innovation. A cancer survivor winner turned entrepreneur, she's renowned for identifying subconscious blocks in just 3 minutes through her intuition. With accolades like the "Global Women Leader" award, she's a LinkedIn Top Voice and author of "Circle of Perspectives," embodying her commitment to empowerment and transformation.
Tell us a bit about yourself and your family?
I grew up with my parents, 2 sisters and grandparents.
I was enrolled in athletics in class 5th by my parents. That was a real gift I received as it gave me a lot of confidence, understanding about handling pressure, leadership, discipline and decision making. It gave me mental toughness and belief that I can overcome any challenge.
My parents always believed in me. And I am a reflection of both of them in many ways. My mother was a committed, sincere and dedicated human being who had a lot of faith in God and the process of life. She being spiritual being had a lot of positive impact on my life.
My father was a true leader, a person who would always focus on finding solutions and who will always be helping people in many ways.
Both of them together really gave a strong foundation to my life. I feel grateful for them to be so open & encouraging in every aspect.
Have you had any formal training or family business?
By education I am a computer science engineer and now by profession I am India’s first intuition expert, business and executive coach, author, founder & CEO of Sparkling Soul.
I am the first entrepreneur in the family and did not receive any formal education about entrepreneurship. I have been very disruptive in thought processes about entrepreneurship and that’s where I help businesses generate 10x in half the time they have planned for.
Over the years, working as a business coach, I have created my own signature method “Jackpot method “ which has helped businesses create that jackpot and business owners live that jackpot with a lot of ease.
How did you come up with the idea for your business, and what was the process of turning that idea into a reality?
2012 I had cancer. Being a national level hurdle racer, I had been mentally and physically fit. Inviting something like cancer into my system was alarming as there was something which was not okay. Being a happy go lucky person and someone who had always been positive about life I came out of cancer but cancer came with a message for me.
Message was that if I, who is positive and happy and fit can get something like this, there are so many people who are going through various challenges in work, business and stressful situations, so I must do something about it to help them.
So my journey of self-exploration started. What I knew then was I want to share whatever I have learnt from the corporate world with people and that desire shaped me to be a coach.
Every year for work when I used to travel to London, I would have my self help books and journal together to write what I want. During my visit in 2013, after my cancer, when I wrote all these desires, I just knew I wanted to achieve them but didn’t know how. How started to shape up from Aug 2013 where I got to attend a 2 day workshop at my organisation and I started to run it internally as a pack of my learnings and then there was no looking back.
How have you grown as a leader since starting your company, and what have been some of the key lessons you've learned along the way?
Indeed, the way of leading my life has changed. There is more enthusiasm, passion, feeling of being connected to the world and impacting the world. Earlier it was limited to the organisational space and now as a leader I look at every conversation as giver more.
I have grown more than 10x as a human being and then as a leader after starting my own company. Entrepreneurship brings better kinds of challenges than employment. That has been my experience. So I learnt to create my space in this world starting from scratch as employment gives a platform, a company, a designation, a space to prove yourselves and operate within the given arena.
Entrepreneurship is open world and it taught me to be more resilient, more confident, learning sales and showing up much more than I used to. At the same time it also solidified the networking, collaboration, interdependence and much more. I have grown as a leader in so many aspects by setting boundaries, asking for help and much more than that always believing that all is giving me a lesson to learn and grow.
Leadership has always been my favourite topic and I have lived and keep living it every day.
Can you tell us about a time when you faced a major setback or failure in your business, and how you overcame it?
There have been challenges of cash flow in business. I am an energy person and energy impacts us. Money is energy and when money energy is a challenge that was bringing my energy down, leading to desperate moments in business. I knew this was happening and as I see the world always inside out, my approach to everything is inside out. The challenges I see are always inside out and all is my creation. So to help the money energy grow, I changed my approach to treat the money energy differently.
I started to identify my blocks around money and implemented steps to overcome those blocks.
I always believe that every challenge that comes your way is helping you release the old version of you and bring out the next version of you as you have only called this version by setting your desire out to the universe. And now when the time to leave the old version comes, a lot of us are scared, and have issues letting go. This keeps us stuck. The desired outcome is always available but you have to be that person, that version ready to receive it. I am now always ready for that transition.
How do you stay motivated and focused on your goals, especially during challenging times?
As now I know everything is my creation. Challenges are here to make me the version of myself who is out there to receive the desired outcome.
I just sit with the challenges, I just be, I allow it to fully go over me and in that space then I receive a breakthrough. I do not try to fix anything as I believe there is nothing broken to be fixed. It is just that the times are here as an invitation to the next level.
I have developed myself as a firm believer and my rituals help me stay sane in the difficult times.
How do you balance your personal life with the demands of running a business?
I work on my energies as it’s the energy leak that makes people tired, angry, irritated and low. When the energy is high, it helps to keep up pace with everything around you.
Setting clear boundaries makes it easy for me to balance my personal life and demands of running business.
From the start, I have implemented various ways to keep my hours of work more in line with what outcome I would like to achieve. The focus has helped me not deter.
Also, I consciously drop the resistance. If things do not go my way.
My daily rituals keep me on track of being a person who is focused and balanced*.*
What are your plans for the future of your business, and how do you see yourself evolving as a founder and leader?
I have a huge vision to create so much for entrepreneurs & corporate leaders.
Helping the businesses scale through energy & intuitions of business & corporate leaders is my message to the world and I am on it for every individual to connect with their own internal navigation system, their intuitions as all answers are within.
Ira Music Therapy Centre (IMTC) – Helping people heal through music, Subramanian Research Centre (SRC) , Sheela Jayant Thergaonkar Wellness Centre (SJT Wellness Centre ) – Done in March 2023 serving cancer patients in space of thoughts and emotions , Breakthrough sports academy (BSA) – Being a national level hurdle racer, wanna support our talent with right mindset & energy , Shraddha &
Subbu’s Tower of Life (SSTL )- To promote sustainable living ideas, Youth Makeover Studio (YMS) – To help youth gain clarity leading to better future for them and my country & Wonder Women - To empower women to lead their life & professional spaces meaningfully are the expressions of my future.
As a founder & leader, I see the world growing exponentially within and then creating massive breakthroughs in the external world.
As a business coach to support the startup founders and investors for building exponential business outcomes. As an executive coach to enable corporate senior leadership & executive for scaling organizations by bridging the gap between employer expectations & employee mindset.
If you could go back in time and give your younger self one piece of advice, what would it be?
Love Yourselves more.
What's the most unconventional thing you've done to grow your business, and what was the result?
I always say strategies don’t work unless you work. The missing piece between You and Your business outcome is your energy. The way your energy is operating it will either help you spiral up on your outcomes with ease otherwise it will always keep you trapped.
In my business, I didn’t apply any strategy. I worked on my energy first and with that I could reach 10x in no time. I am able to charge my worth in business and I am able to help create that level of outcome in business.
I have been more intuitive in my approach to invest myself in my business and choose opportunities which felt connected to my core and those were the ones which brought me more success.
My methods are innovative & disruptive. I believe when we are in the world of 10 min delivery of products , why the coaching industry needs to sit as some other planet and what to pose that it will take 6 months or 1 year for human transformation. I question it every day and make it innovative & disruptive for lightning speed transformation of humans. It’s fun and it’s easy. It has kept me going with so much gratitude to bring this disruption to this human planet.
What's the most meaningful compliment or feedback you've ever received from a customer, and why did it resonate with you?
There are so many memorable moments I have received from my clients.
We could only grow because of you and their success and their growth fills my heart.
Even with free discovery calls people have created their desire in reality and that’s the energy shift a discovery call starts to bring. Coaching is another level.
Every single day, I receive messages from them about their breakthrough in their organisations & business and it fills my heart with a lot of gratitude and love for me being chosen as a channel and medium for this impact to happen.
If you had to choose one thing that makes your company truly unique and sets it apart from the competition, what would it be, and why?
I feel my company is already unique in many ways. My work is unique in many ways. Here are the differentiators.
I am here to disrupt the coaching & training industry to make human transformation easy, fast and fun. In the world of 10 mins delivery of products, my work with human transformation and business transformation is creating ripples.
- Being an intuition expert, I can identify the deep-rooted blocks of individuals in just 3 mins’ conversation in the free discovery call. Having known the root block in free conversation, paid work is only focused on solutions.
- I massively cut down on preparation for change time in my coaching, and that helps my clients with amazing results in a very short period.
- I help transformation happen within few sessions. There have been examples where the free discovery call with my clients opened up a lot of channels for them, and they started to receive massive opportunities in life.
The approach is simple, bringing the individual/business owner back to who they at core are. Identifying that core and journey bringing them back to themselves is what I am master at and the fun work that I enjoy taking them through.
Find Shraddha Subramanian on Social Media:
- LinkedIn - Personal Account - https://www.linkedin.com/in/shraddha-subramanian/
- Companies websites - https://shraddhasubramanian.com/
- Instagram - https://www.instagram.com/coachshraddhaS/
- Email address – shraddha@shraddhasubramanian.com
Hope you enjoyed reading Shraddha Subramanian’s story!
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