Are you considering writing a book to position yourself and your brand?
It's an exciting idea, but there can be hurdles along the way.
I remember when I first decided to write a book, I faced challenges like running out of ideas and almost spending thousands of dollars on a ghostwriter.
However, my understanding of marketing helped me avoid these pitfalls.
In my experience, the way to get started is with a plan that puts your book at the center of your business/your expertise.
This way, you can seamlessly integrate your marketing efforts as you write.
The first step is to decide what you want your book to do for you.
For example, my goal was to position myself as a consultant on staff hiring and training in small businesses.
With that clarity on the exact outcome I wanted my book to help me achieve, it was apparent who I’d need to write the book for.
When you know who your reader is going to be, finding a book title is easy and of course, so is determining your chapter headings because they need to deliver on your book title!
With those parts in place, it’s time to start, and making time for writing is essential, just like anything else you want to achieve, you MAKE the time to do so.
Of course, hiring someone to guide you can make the process easier and help you stay on track and yet, exactly here, loads of people make the mistake of following OUTDATED ideas.
For example, some people work with a writing coach or writing mentor, some hire a business coach and so these people and their coach/mentor see the writing as a separate part from publishing and marketing the book.
Writing a book in this way, people often leave choosing their book title to last and here is the chain reaction that causes:
You are fishing around for a title that fits the content you’ve already written. In some cases, this means you may have to re-arrange or change parts of your book or you may have to change the chapter headlines to deliver on what the title promises.
At this point some book coaches/mentors advise you to come up with a ‘creative’ book title that will make readers curious to want to know what the title means and so, you don’t have to change your content.
In my experience, this simply does not work and is one of the reasons loads of authors never attract attention to their book and have a hard time marketing it.
Another important aspect to achieving success with your book is to remember writing should be as natural as talking.
When giving a presentation or talking to a client, for example, you don't worry about perfect grammar. You speak in a way that ensures your listeners understand you.
The same goes for your book, you reader needs to be able to understand what you wrote.
I’ve experienced those hurdles myself and that’s the reason I created my book writing framework approach super simple:
People who get my help write the book with a specific purpose in mind – the purpose determines how the book needs to be written and it fits into your marketing.
Your book, getting my help, is marketing optimized.
Your book will be designed to be a powerful tool for positioning your expertise and building your brand.
With the right planning and purpose, writing a book can be a transformative experience that benefits your business and sets you apart in your industry.
You’re the thought-leader, the authority on your topic.
…and if you’d like to know more about my Marketing Optimized Book Writing Framework, simply CLICK HERE